Services and Programs > WECommerce+
A Structured Program for Evaluating, Building and Scaling E-Commerce Success
Explore, Build and Operationalize E-Commerce with Confidence
High-impact e-commerce enablement with strategy, stack, operations and promotion structured into a program you can own and scale.
Start the Conversation >Let's Conquer E-Commerce, Together
WeCommerce is Turner+Forsythe’s end-to-end e-commerce enablement program. We help organizations of all sizes assess the viability of e-commerce for their business, build the right strategy, technology stack, processes and workflows, and then launch or optimize a functioning online sales ecosystem. Delivered in a collaborative, “done with you” model, we make sure every decision is vendor-agnostic, practical, and tailored to your goals and capacity.
What WeCommerce Covers
WeCommerce addresses both foundational readiness and business traction, including:
Opportunity, Risks and Requirements
- Business case clarity
- Sales potential and costs analysis
- Market and competitor assessment
- Systems readiness and staffing needs
Platform and Tech Stack Selection
- E-commerce platform evaluation
- Payment, fulfillment, CRM, ERP and PIM integration
- Marketplace and social selling tools
Workflow, Automation and Support
- Order workflows and inventory processes
- Customer service workflows
- Automation and AI-assisted processes
- Analytics and reporting design
Promotion and Channel Strategy
- Search and SEO for product discoverability
- Paid and organic social selling strategy
- Marketplace strategy (Amazon, Shopify Marketplace, etc.)
- Content and email automation linked to buyer journeys
Training and Handover
- Platform and system administration training
- Process documentation
- Analytics interpretation and optimization cycles
How WeCommerce Engagements Work
WeCommerce is delivered over a mutually agreed timeline using a blend of remote and onsite collaboration. The model is “done with you,” meaning we build systems with you and teach your team to manage them. We adapt the pace and level of involvement to your company’s capacity and goals.
We map risk, audience, channels, technology needs and resources.
Platform selection, integration planning, workflows and automation together with your team.
We guide setup, training and Go-Live support so your stack is solid and owned.
Integrated marketing strategy, social selling, marketplaces, SEO and paid channels.
Post-launch refinement, analytics planning and role/team enablement.
Why WeCommerce Works
WeCommerce removes common pitfalls such as:
Choosing technologies that do not fit workflows
Launching without proper automation and support design
Inadequate planning for customer acquisition and retention channels
Focusing solely on marketplaces without owned channels
Lack of structured enablement and training
Instead, the outcome delivers:
A clear decision on viability before spend
A stack that you own and operate
A team that understands and runs the system
A path to repeatable online revenue and optimization cycles
A seamless transition from coaching to independent operation
$6T
Global retail e-commerce sales are a powerhouse, still growing, trending towards $8T within 2-3 years.
3B+
More than 3 billion people shop online - enabling you to scale without limits.
$1.17T
Social commerce sales, illustrating the power and opportunity of social channels in online buying.
59%
Of all online retail sales are now mobile - making mobile e-commerce and accessibility critical.
30%
Social commerce conversion events (i.e. livestream shops, etc) see conversion rates climb up to 30% showing the importance and impact of strategy and channel choice.
In Canada, while digital channels are widely used for promotion (84%+), there's still a very strong opportunity to push wider e-commerce adoption.
What WECommerce+ Is (and Isn’t)
WeCommerce is a comprehensive, structured program to help businesses evaluate opportunity, lower risk, and build a legitimate and sustainable digital sales capability. It combines assessment, platform selection, technology integration, process design, workflow alignment, marketing automation and training into a guided journey.
It is not a “one-size-fits-all” checklist or a vendor sales pitch. You retain full ownership of your systems, data and decisions, and we act as an expert partner with no bias toward specific products or platforms.
500+
Experience across hundreds of businesses just like yours.
18+
Years of experience helping businesses grow and improve through technology.
100%
Free of bias and borders - our sole objective is the most impactful guidance specific to you. Period.
Ready to evaluate, build, or scale your e-commerce capability?
WeCommerce gives you a structured path from idea to revenue with strategy, execution and ownership.
Supported by the same "Pillars"
WeCommerce+ is built on Turner+Forsythe’s core pillars, including:
No bias
No vendors, no commissions, no agenda - 100% objective guidance based on your specific business
No borders
We get into the big picture, full-system perspectives, driven by collaboration with you, rooted in trust.
No BS or bloat
Substance over slides. If it doesn't move the needle, it doesn't matter.
Transparency and clarity
Clear trade-offs and implications, accountability, the whole truth and nothing but the truth.
Flexibility by design
Adapt scope and depth as needed, transition streams or programs - we work with you
WeCommerce+ Delivery Models
WeCommerce+ is delivered in two formats to match different business needs, timelines, and learning preferences. Both models follow the same structured, vendor-agnostic approach and are designed to leave you with a complete, self-managed e-commerce capability.
One-to-one WeCommerce+ engagements are fully tailored to your business, goals, and available resources. We work collaboratively with your team over a mutually agreed timeline, combining onsite and remote sessions to design, build, and operationalize your e-commerce ecosystem.
Every element, from strategy and platform selection to workflows, automation, training, and promotion, is built with you and transferred to you, ensuring long-term ownership and independence. As your capability matures, our involvement naturally tapers, with optional re-engagement for optimization, scaling, or troubleshooting as needed.
Start Now- Custom strategy, stack, and workflows built specifically for your business
- Velocity matched to your priorities, capacity, and risk tolerance
- Full ownership of platforms, systems, data, and processes
- Hands-on enablement and training for internal teams
- Optional ongoing support without mandatory commitments
Similar to our other programs, we sometimes run structured group programs for e-commerce, gathering small cohorts of non-competitive business leaders with aligned goals. These programs offer:
Because cohorts must be complimentary (not competitive) these run on demand and often require a waiting list.
- Shared learning from diverse but compatible use cases
- Lower individual cost because infrastructure and teaching are shared
- Peer coaching, insights and collaboration
- Group workshops, breakout sessions and shared resource templates
Where WECommerce+ Fits Best
WeCommerce is ideal for businesses that want to understand whether e-commerce makes sense for them, and if so, how to do it right from the beginning. At the end of WeCommerce, companies either know e-commerce is not viable, or they have a functioning, scalable online sales ecosystem.
You want a full picture of risk, opportunity, and investment before making decisions.
You need clarity on platform selection, tech stack and workflows.
You need onboarding, automation and training designed for real use.
You want to launch, stabilize and optimize e-commerce without dependency on outside agencies long-term.
You want to do digital services and remote product offerings too.
Experience That Scales With You
We’ve worked at every altitude - from strategy to execution - so we know what actually works.
- 500+ organizations supported globally
- Nearly two decades of experience
- Startups to Fortune 500, nonprofits and national brands
- Deep expertise across manufacturing, logistics, construction, franchises, SaaS, and more
- Thousands of initiatives across growth, systems, automation, and transformation
Ready to evaluate, build, or scale your e-commerce capability?
WeCommerce gives you a structured path from idea to revenue with strategy, execution and ownership.
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Turner+Forsythe Consulting Group
104 Crockford Blvd., Toronto ON M1R3C3
Tel: 647-250-7400 | Email: info@turnerforsythe.com
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