Services and Programs > ChannelDynamics
Build, Optimize, and Scale High-Performing Partner and Channel Programs
Smarter Growth Through Partners, Not Complexity
We help you design, fix, and run channel programs that actually scale, without vendor bias or channel chaos.
Establish or scale your channel sales system with ChannelDynamics by Turner+Forsythe
ChannelDynamics is Turner+Forsythe’s structured program and service stream for designing, optimizing, and managing indirect and partner-led growth models. We help organizations evaluate channel opportunity, build or fix partner programs, align pricing and territories, implement the right systems, and run channel operations with clarity and accountability. Whether you are launching a channel for the first time or untangling a mature one, ChannelDynamics brings structure, neutrality, and experienced leadership.
What's Inside?
Channel success depends on far more than partner count. We analyze the full ecosystem.
Effective channels are built on alignment, not volume. Our analysis looks at how strategy, structure, incentives, systems, and behavior work together in practice, not just on paper.
- Indirect vs hybrid vs multi-channel fit
- Channel role in overall growth strategy
- Market and territory coverage logic
- Channel conflict and overlap risks
- Recruitment criteria and onboarding processes
- Enablement, training, and certification models
- Marketing and sales support effectiveness
- Partner lifecycle management
- Pricing strategy and margin structures
- Incentives, rebates, and deal protection
- Cost-to-serve and profitability by channel
- Alignment between finance and sales
- Channel management processes and roles
- PRM, CRM, portals, and reporting tools
- Data quality and performance visibility
- Compliance, accountability, and governance
Why ChannelDynamics Creates Real ROI
ChannelDynamics is built for organizations where growth depends on partners, locations, or indirect sales and where structure and clarity are essential.
Ideal organizations include:
B2B manufacturers and distributors
Software and SaaS companies
Franchises and multi-location brands
Service businesses using agents or resellers
Organizations expanding into new markets or regions
50-75%
Percentage of revenue driven by indirect channels in many B2B industries.
20-30%
Higher average partner productivity with structured partner enablement.
15-25%
Often wasted revenue due to overlap, conflict and under-enablement when dealing with poorly governed channels.
What ChannelDynamics Is (and Isn’t)
ChannelDynamics is a practical, outcome-focused approach to channel growth and management.
It is:
A structured program or ongoing service, depending on need
Vendor- and platform-agnostic
Focused on sustainable partner performance and governance
Designed to align sales, marketing, operations, and finance
It is not:
A reseller recruitment blitz with no enablement
A software implementation without strategy
A one-size-fits-all channel model
A hands-off advisory that leaves execution to chance
The goal is predictable, scalable indirect revenue.
ChannelDynamics Service Models
ChannelDynamics can be delivered as a structured program or as an ongoing service, depending on the maturity of your channel and the level of support required. Both models follow the same principles of neutrality, clarity, and accountability.
Program-based engagements focus on building, fixing, or restructuring a channel within a defined scope and timeline.
Common use cases include:
Start Now- Designing a new partner or reseller program
- Restructuring territories and partner roles
- Fixing underperforming or chaotic channels
- Selecting and implementing channel systems
In ongoing engagements, we act as an extension of your team, helping run and optimize the channel.
This may include:
Join the waiting list >- Partner performance management
- Recruitment and onboarding support
- Enablement and activation programs
- Channel reporting and optimization
- Acting as an interim or fractional channel leader
Built for any stage
ChannelDynamics follows a phased approach that ensures clarity before expansion and structure before scale.
Assessment and Benchmarking
We evaluate the current state of your channel, partners, systems, and economics.
Strategy and Design
We design the channel model, partner program structure, territories, pricing, and governance.
Enablement and Systems
We align enablement, marketing support, and channel systems to the strategy.
Execution and Management
We support or lead execution, partner activation, and performance management.
Optimization and Scale
We refine, optimize, and prepare the channel for sustainable growth.
500+
Experience across hundreds of businesses just like yours.
18+
Years of experience helping businesses grow and improve through technology.
100%
Free of bias and borders - our sole objective is the most impactful guidance specific to you. Period.
Ready to turn partners into a true growth engine?
ChannelDynamics brings structure, clarity, and execution discipline to channel growth.
Where ChannelDynamics Fits Best
At the end of ChannelDynamics, organizations either have clarity that a channel is not viable, or a structured program capable of scaling with confidence.
ChannelDynamics is ideal when:
You want to create a partner or reseller program from scratch
Your existing channel is underperforming or misaligned
Direct and indirect sales are in conflict
Partner recruitment is strong but activation is weak
Channel operations lack structure, data, or accountability
Growth depends on distributors, dealers, agents, franchises, or locations
Experience That Scales With You
We’ve worked at every altitude - from strategy to execution - so we know what actually works.
- 500+ organizations supported globally
- Nearly two decades of experience
- Startups to Fortune 500, nonprofits and national brands
- Deep expertise across manufacturing, logistics, construction, franchises, SaaS, and more
- Thousands of initiatives across growth, systems, automation, and transformation
Supported by the same "Pillars"
ChannelDynamics is built on Turner+Forsythe’s core pillars, including:
No bias
No vendors, no commissions, no agenda - 100% objective guidance based on your specific business
No borders
We get into the big picture, full-system perspectives, driven by collaboration with you, rooted in trust.
No BS or bloat
Substance over slides. If it doesn't move the needle, it doesn't matter.
Transparency and clarity
Clear trade-offs and implications, accountability, the whole truth and nothing but the truth.
Flexibility by design
Adapt scope and depth as needed, transition streams or programs - we work with you
Ready to turn partners into a true growth engine?
ChannelDynamics brings structure, clarity, and execution discipline to channel growth.
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Canada's most flexible and transparent digital consulting and management partner.
Get in touch with us 
Turner+Forsythe Consulting Group
104 Crockford Blvd., Toronto ON M1R3C3
Tel: 647-250-7400 | Email: info@turnerforsythe.com
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