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Capabilities, Expertise & Areas of Focus

Nearly two decades of experience in helping businesses grow and improve operations through the use of technology and automation. Every day, our team helps our client partners turn hours into clicks, and clicks into dollars. Explore some of the tools in our toolbox.

Our management consulting spans both strategic leadership and hands-on execution across digital growth and digital transformation. We operate at the system, team, and process level - connecting initiatives that are often treated in isolation. Below is a high-level overview of some of our key areas of focus and expertise.

Contact us today to discuss your specific challenges or goals and how we can help you rise to the occasion.


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AI enablement consulting

Digital Growth & Revenue Enablement


We help organizations build sustainable, measurable growth engines by aligning strategy, systems, and execution.

  • Digital growth strategy & go-to-market alignment

  • Demand generation & performance marketing leadership

  • Digital sales enablement & revenue operations

  • CRM strategy, configuration & optimization

  • Sales process design & sales automation

  • Attribution, analytics & performance measurement

  • E-commerce strategy, enablement & expansion

  • Customer journey mapping & conversion optimization

  • Conversion rate optimization

  • Digital performance optimization

  • Digital marketing strategies and operations 

  • Digital marketing management and leadership

  • Self-service and digital CX

  • Digital reputation management

  • Digital project management 


Digital Strategy, Planning & Decision Support


Senior-level guidance for high-stakes decisions and evaluation.

  • Digital strategy & investment prioritization

  • Capability and maturity assessments

  • Audit, gap analysis & opportunity identification

  • Business case development & ROI modeling

  • Roadmapping & execution sequencing

  • Executive and board-level advisory


AI Enablement & Digital Process Automation

 Focused on real productivity gains, not experimentation theatre.

  • AI readiness assessments & use-case identification

  • AI adoption frameworks & governance models

  • Digital process automation (DPA) & workflow redesign

  • Low-code / no-code automation strategies

  • Data flow optimization & system interoperability

  • Productivity, cost reduction & margin improvement initiatives


E-Commerce Enablement & Growth

We help organizations design, launch, and scale e-commerce as an end-to-end business capability, not just a website.

  • E-commerce strategy beyond the storefront (operations, fulfillment, CX, finance, legal, compliance)

  • Platform evaluation, selection & integration (ERP, CRM, PIM, OMS, payments, logistics)

  • B2B and B2C e-commerce models, including hybrid and phased adoption

  • Conversion optimization, merchandising & digital sales enablement

  • Pricing, margin protection & cost-to-serve analysis

  • Operational readiness, risk mitigation & scalability planning

  • Internal team enablement to own and evolve e-commerce long-term

  • E-commerce marketing plans and digital sales workflows optimized for e-commerce

  • Digital service delivery frameworks

  • Customer self-service frameworks


Digital Product Design, Strategy & Delivery Management

 We lead digital product initiatives from concept to launch, and beyond, balancing speed, quality, and sustainability.

  • Digital product strategy & roadmap development

  • Product discovery, validation & requirements definition

  • UX, UI & service design oversight

  • SDLC leadership across agile, hybrid & waterfall environments

  • Design system governance & product consistency

  • Cross-functional coordination between product, design, engineering & stakeholders

  • Delivery management focused on adoption, performance & iteration, not just release

Our experience spans thousands web platforms, internal tools, customer portals, mobile apps, SaaS products, and custom digital systems.


Channel Growth & Management

Specialized expertise in indirect, multi-party growth models.

  • Channel strategy & partner ecosystem design

  • Dealer, distributor, reseller & agent program development

  • Channel onboarding, enablement & training systems

  • Channel performance measurement & optimization

  • Channel-specific CRM / PRM, portals & automation

  • Conflict reduction between direct and indirect sales

  • Multi-location, franchise & territory-based growth model

Digital Transformation & Modernization

 We lead practical transformation initiatives focused on adoption, alignment, and long-term value.

  • Digital transformation strategy & phased roadmaps

  • Platform and systems alignment (CRM, ERP, CMS, etc.)

  • Legacy system assessment & modernization planning

  • Technical debt reduction & risk mitigation

  • Vendor, platform & architecture evaluation

  • Governance, security & operational resilience


Execution, Delivery & Embedded Leadership

Where strategy meets reality.

  • Digital project & program management

  • Agency management, transition & procurement

  • Internal team enablement & capability building

  • Interim ownership of complex initiatives

  • Vendor management & cross-functional coordination

  • Change management & adoption leadership


Specialty Areas

 We also work in specialized areas like:

Digital Compliance, Accessibility and Security

We bring deep, practical experience in digital compliance, accessibility, and risk reduction - especially in regulated and operationally complex environments.

  • AODA, WCAG & accessibility compliance planning and remediation

  • Inclusive design and accessibility-first workflows

  • Digital compliance assessments and readiness audits

  • Privacy, security & data-handling considerations in digital systems

  • Vendor and platform risk evaluation

  • Governance models to maintain compliance over time

  • Balancing usability, performance & compliance without over-engineering

Accessibility and compliance are treated as core quality standards, not afterthoughts.

Software Development Lifecycle (SDLC) & Team Leadership

We have over a decade of experience leading and managing design, development, and delivery teams at agency and enterprise levels.

  • End-to-end SDLC ownership: discovery → build → launch → iteration

  • Managing internal teams, external agencies & hybrid delivery models

  • Translating business objectives into actionable technical requirements

  • Sprint planning, backlog management & delivery accountability

  • Quality assurance, testing & release management oversight

  • Continuous improvement, refactoring & technical debt management

We act as the connective tissue between business, design, and engineering.

Agency-Level Experience (Growth & Product)

Our consulting is grounded in extensive, hands-on agency leadership.

  • Over a decade of experience in digital growth agencies (marketing, demand, sales enablement)

  • Over a decade of experience in digital product agencies (design, engineering, platforms)

  • Leading multi-disciplinary teams across strategy, creative, technical, and performance functions

  • Managing complex client portfolios across industries and scales

  • Building, restructuring, and transitioning agencies and delivery teams

  • Bringing agency-level execution discipline into client organizations, without agency baggage

This dual-agency background allows us to bridge growth, product, and technology seamlessly.

Transition & Change Management

When organizations are in flux (planned or unplanned) we step in to stabilize, assess, and move things forward with clarity and control.

We specialize in managing transitions that are complex, sensitive, or high-risk, including agency changes, internal restructures, leadership turnover, and generational or cultural shifts. Our role is to reduce disruption, protect momentum, and ensure continuity while setting the foundation for what comes next.

Agency Transitions & Restructuring

We manage agency transitions end-to-end, without finger-pointing or disruption to performance.

  • Agency audits, performance reviews & capability assessments

  • Transition planning between agencies or from agency to in-house

  • Knowledge transfer, documentation & asset recovery

  • Scope realignment, contract unwinding & vendor risk mitigation

  • Rebuilding internal ownership and accountability

  • Maintaining continuity across campaigns, platforms, and systems

Whether amicable or hostile, transitions are handled professionally and discreetly.

Internal & Generational Change

We support organizations through internal change where trust, communication, and continuity matter.

  • Leadership transitions and interim coverage

  • Generational shifts in ownership or management

  • Team restructuring and role realignment

  • Process and governance redesign

  • Change communication and adoption leadership

  • Cultural alignment during periods of uncertainty

We help organizations move forward without losing institutional knowledge or morale.

Emergency Intervention & Stabilization

When things go off the rails, we step in fast.

  • Rapid assessment of failing initiatives or stalled programs

  • Temporary leadership to restore direction and confidence

  • Decision triage to stop unnecessary spend and churn

  • Re-establishing accountability and ownership

  • Creating immediate stabilization plans followed by structured recovery

This work is designed to stop the bleeding first, then fix the system.

Failed Project Reviews & Recovery

Not every initiative succeeds, but every failure should produce clarity.

  • Objective post-mortems and root-cause analysis

  • Identifying breakdowns in strategy, execution, governance, or communication

  • Separating structural issues from tactical mistakes

  • Salvage planning for partially completed initiatives

  • Rebuilding roadmaps with realistic constraints and lessons applied

Our approach is constructive, neutral, and focused on forward progress, not blame.

Audit, Optimization & Roadmapping

We help organizations regain control by identifying where time, money, and effort are being lost - and turning those insights into clear, actionable roadmaps.

Our audits go beyond surface-level assessments. We examine spend, resourcing, workflows, systems, and decision paths to uncover inefficiencies, risk, and unrealized opportunity, then translate findings into prioritized plans that can actually be executed.

Operational, Spend & Resource Audits

Designed to expose inefficiency, misalignment, and unnecessary cost.

  • Analysis of digital spend across platforms, vendors, tools, and agencies

  • Resource utilization and role effectiveness assessments

  • Identification of redundant, underused, or misaligned tools

  • Cost-to-value analysis of current workflows and processes

  • Visibility into hidden costs caused by fragmentation and rework

The goal is not austerity, it’s clarity and leverage.

Workflow, Error & Time-Prone Process Audits

Focused on the friction that quietly erodes productivity and margins.

  • Mapping of high-effort, manual, or error-prone workflows

  • Identification of rework loops, handoff failures, and bottlenecks

  • Assessment of data quality, duplication, and integrity issues

  • Evaluation of automation readiness and risk

  • Prioritization of changes that produce immediate impact

We focus on where time and attention are being wasted, not just where tools are missing. 

Let's explore how we can work together to exceed goals and conquer challenges

We partner with progressive Canadian-based businesses that have between 15 and 249 employees, who work in areas that are supply-chain or service-based, and who want to grow or improve their businesses with a flexible, comprehensive and highly effective technology partner.

Canada's most flexible and transparent digital consulting and management partner.


Get in touch with us digital growth consulting smb

Turner+Forsythe Consulting Group
104 Crockford Blvd., Toronto ON M1R3C3
Tel: 647-250-7400  |  Email: info@turnerforsythe.com

AI enablement consulting

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