Services and Programs > WebGenesis+

Build a Website That Performs, Evolves, and Teaches You How to Own It

website strategy consulting
Not Just a Website. A Growth Engine You Control.

We help you build a website that generates leads, supports growth, and gets smarter every month, while transferring full ownership and knowledge to your team.

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Turn visitors into customers with WebGenesis+

WebGenesis+ is Turner+Forsythe’s structured program for building, launching, and evolving high-performance websites using a collaborative, done-with-you model. We combine digital strategy, UX, CRO, SEO, analytics, accessibility, and modern low-code and AI-enabled platforms to help you create a site that attracts the right audience, converts consistently, and improves over time. More importantly, we build it with you and teach your team how to manage, measure, and iterate long after launch.

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What's Inside?

A high-performance website is more than pixels and templates. It must function as a growth system that attracts the right audience, guides them clearly, and converts them effectively while supporting long-term visibility and evolution.

In WebGenesis+ we cover everything from strategic planning and platform selection through design fundamentals, accessibility, conversion performance, analytics, and ongoing optimization so your site works not just now but six, 12 and 24 months down the road.

Strategy and Structure

Website goals aligned to business and growth objectives
Audience definition and messaging frameworks
Content structure, hierarchy, and sequencing
Conversion paths and calls-to-action

Platform and Architecture Selection

CMS and platform evaluation, including low-code and no-code options
Hosting, DNS, and infrastructure basics
Scalability, security, and maintainability considerations

Design, UX, and Accessibility

UX and usability best practices
Conversion rate optimization principles
Accessibility and compliance fundamentals
Mobile-first and performance-focused design

Build, Launch, and Enablement

Guided implementation with your team or contractors
Training on content, structure, and updates
Ownership transfer and documentation

Measurement and Optimization

Analytics setup and interpretation
Heatmaps, session recording, and behavioral insights
SEO and performance optimization
Planning for iteration at 6, 12, and 24 months

AI and Modern Web Practices

Using AI in content creation and optimization responsibly
Preparing sites for AI search and discovery
Automation, chat, and intelligent user experiences

Why WebGenesis+ Works

Organizations that treat their website as a system rather than a project consistently see:

Higher conversion rates over time
Better alignment between marketing, sales, and content
Faster iteration and optimization cycles
Lower long-term costs compared to agency-dependent models
Teams that understand and control their digital presence

WebGenesis+ is designed to create compounding improvement, not one-time output.

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0.05 seconds
The time it takes for users to form a first impression about your website - which is influenced by design in 94% of cases. Strategic design is critical to success.

53%
Of users will abandon your website if it takes longer than only 3 seconds to load - your site needs to perform to convert.

378%
Average improvement to conversion rate within 18-24 months.

90%+

Of global search traffic is still driven by Google, highlighting the importance of a properly optimized web presence.

57%

Of users will not recommend a business with a poor website - illustrating the correlation between design, performance and reputation.

23%

More organic traffic, and more keywords ranked, for brands who properly commit to accessibility in their websites.

Where WebGenesis+ Fits Best

At the end of WebGenesis+, you either know a website rebuild is not worth it, or you have a functioning, measurable, and scalable web platform. WebGenesis+ is ideal when:

Your current site looks fine but does not convert or perform
You are rebuilding or launching a new site and want to avoid costly mistakes
You want internal ownership without sacrificing quality
You need clarity on platform selection for the next 12 to 36 months
You want to integrate analytics, CRO, SEO, and AI properly from day one
You are scaling and your website must evolve with your business

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500+

Experience across hundreds of businesses just like yours.

18+

Years of experience helping businesses grow and improve through technology.

100%

Free of bias and borders - our sole objective is the most impactful guidance specific to you. Period.

Ready to build a website that actually works and keeps getting better?

WebGenesis+ helps you design, launch, and own a web platform built for growth, clarity, and long-term control.

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Supported by the same "Pillars"

WebGenesis+ is built on Turner+Forsythe’s core pillars, including:

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No bias

No vendors, no commissions, no agenda - 100% objective guidance based on your specific business

No borders

We get into the big picture, full-system perspectives, driven by collaboration with you, rooted in trust.

No BS or bloat

Substance over slides. If it doesn't move the needle, it doesn't matter.

Transparency and clarity

Clear trade-offs and implications, accountability, the whole truth and nothing but the truth.

Flexibility by design

Adapt scope and depth as needed, transition streams or programs - we work with you

Delivery Models

WebGenesis+ is offered in multiple delivery models to meet different goals and preferences. Whether you want one-on-one collaboration tailored to your business or the shared learning environment of a group program, each path follows the same proven framework and principles so you get strategic clarity, technical precision, and long-term capability transfer.

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1:1 Custom

One-to-one WebGenesis+ engagements are custom-built around your business, goals, and timeline. We work closely with your team through a mix of onsite and remote sessions to design, build, launch, and enable your website as a growth system. Strategy, platform selection, UX, analytics, and optimization are all handled collaboratively, with knowledge and ownership transferred intentionally so your team can manage and evolve the site independently. As your capability matures, our involvement tapers naturally, with optional re-engagement for optimization, new initiatives, or expansion.

Key benefits:

Website strategy aligned to real business goals
Platform choices made for long-term flexibility
Hands-on enablement and training
Full ownership of systems, content, and data
No forced retainers or dependency

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Group

Group WebGenesis+ programs bring together small, non-competitive cohorts of organizations with similar goals and maturity. These structured sessions allow participants to learn from each other’s sites, challenges, and decisions while reducing overall program cost. Group formats often include live critiques, shared frameworks, and collaborative problem-solving, and frequently lead to follow-on partnerships or cohort-based builds.

As these sessions require the careful collection of complimentary, non-competitive professionals, we run these periodically and notify our waiting list members for each. Contact us to join the waiting list today.

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Workshops and Live Sessions

In addition to full programs, we run periodic WebGenesis+ workshops and live sessions, including:

Focused modules on specific capabilities such as CRO, analytics, chat, or multilingual sites
Lunch-and-learn or half-day workshops
Live website critiques in small, curated groups
Advanced sessions for WebGenesis+ graduates looking to scale further

These sessions provide a lighter-weight way to engage or continue improving without committing to a full program.

Who WebGenesis+ Is Ideal For

WebGenesis+ is perfect for businesses that need more than a pretty site. It works for organizations ready to treat their web platform as a core business system, whether you are launching your first major site, rebuilding for growth, aligning web with broader sales and marketing goals, or boosting performance and conversions with measurable results. If your website must drive leads, revenue, and long-term visibility, this program gives you the strategy, execution guidance, and internal confidence to own it.