Entering the e-commerce space presents immense opportunity, but navigating its complexities requires a clear strategy rooted in objective assessment and practical planning. The WECommerce program from Turner&Forsythe Consulting Group is your expert framework for developing a high-impact e-commerce presence that drives real results.

WECommerce is designed to cut through the noise and provide you with a clear, actionable path. We begin by objectively assessing your specific e-commerce opportunity, analyzing market potential, competitive landscape, and your unique business strengths. This foundational step ensures that any investment in e-commerce is strategic and poised for maximum impact.

Our program then guides you through the development of a robust e-commerce strategy and a detailed roadmap. This isn't just a high-level plan; we delve into the specifics, including:

• Budgeting: Developing realistic financial projections for your e-commerce venture.
• Technical Specifications: Outlining the necessary technical requirements without being tied to any specific platform or vendor.
• Project Briefing & Scope: Creating comprehensive documentation to clearly define the project for internal teams or external partners.

A core strength of WECommerce is our platform-agnostic and unbiased approach. We don't sell e-commerce platforms or development services. Our sole focus is on empowering you to make the best decisions for your business. We help you determine the most effective implementation strategy, whether that involves leveraging AI, utilizing pre-built components and elements, employing templates and low-code solutions, or engaging professional development resources. Our recommendations are always rooted in data, objective analysis, and a clear focus on maximizing your return on investment.

Recognizing that businesses have different needs and preferences, WECommerce is offered in flexible formats:

• 1:1 Projects: For businesses seeking dedicated, personalized guidance throughout their e-commerce journey.
• Group Workshops: Small, collaborative groups (typically 6-8 non-competitive businesses) benefit from shared learning, peer-to-peer support, and collective problem-solving. These workshops are structured with a blend of in-person group sessions, individual consultations, and group Zoom calls to ensure consistent progress and support.

Within the group workshops, we foster a collaborative environment that can even lead to resource sharing. Imagine leveraging the in-house design expertise of one participant for theme management or the development skills of another for tasks outside your team's comfort zone – all within a structured, objective framework focused on achieving the best outcome without unnecessary external costs.

The goal of WECommerce is tangible and actionable. Depending on the program stream you choose, you will leave the workshop with either a functioning Minimum Viable Product (MVP) and a clear roadmap for future development, or a comprehensive scope of work and framework designed to ensure you hire precisely the right people, with the right skills, for the right job, based on a deep understanding of your business, goals, product, and audience.

Post-program assistance is available in flexible formats should you need ongoing support as you implement your e-commerce strategy.

Embark on your e-commerce journey with confidence. WECommerce provides the strategic clarity, objective guidance, and practical tools you need to build a high-impact online store that drives growth. Partner with Turner&Forsythe Consulting Group and transform your e-commerce aspirations into a measurable reality.

Contact us today for more information on active and upcoming streams, or to discuss a 1-on-1 custom framework.

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